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Every piece is crafted with care in the UK, ensuring quality you can trust.

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Blog

Mother’s Day
May 11, 2025
Mother’s Day

Motherhood is a beautiful journey of endless giving - time, energy, love, and often, a piece of your own identity. But this Mother’s Day, we invite you to take something back. Not from your childre...

Earth Day 2025
Apr 22, 2025
Earth Day 2025

Every Day is Earth Day at AYM At AYM, Earth Day isn’t just a date in the diary. It’s a reminder of the responsibility we carry - and a celebration of the choices we make every day to protect the pl...

Timeless Maternity Style That Grows With You
Mar 19, 2025
Timeless Maternity Style That Grows With You

As your body changes during pregnancy, finding a wardrobe that adapts to your growing bump can feel overwhelming. We often hear how the expecting mums in our lives can struggle to find maternity we...

Wear your story, Longer.
FashionMar 10, 2025
Wear your story, Longer.

Extend the life of your wardrobe with AYM’s repair and tailoring service, in collaboration with SOJO. This London Repair Week, we’re celebrating the financial, environmental, and sentimental benefi...

Re/Vive Collection
Eco FashionApr 21, 2022
Re/Vive Collection

First off, Happy Earth Week to all you lovely AYM Insiders! Of course, we believe that Earth Week should be every week, but what better time than now to highlight the sustainability discussion and ...

Again and again and again
Apr 14, 2022
Again and again and again

First off, Happy Earth Week to all you lovely AYM Insiders! Of course, we believe that Earth Week should be every week, but what better time than now to highlight the sustainability discussion and...

How To Wear A Maxi Dress In Winter: Ultimate Style Tips
Nov 25, 2020
How To Wear A Maxi Dress In Winter: Ultimate Style Tips

Winter Maxi Dress Tips  At AYM, we are passionate about ethical fashion. We make it easy for you to shop ethically, get the most out of your purchases and ultimately make your money go further… eve...

Long-Sleeved Party Dresses That Make You Feel Amazing
Nov 9, 2020
Long-Sleeved Party Dresses That Make You Feel Amazing

Whether you’re looking for day time wear or something for the perfect evening out, you can be sure to find the perfect long-sleeve dress with AYM Studio. That could be for a prom, a party, or a cas...

Figure Flattering Dresses For Any Occasion
Nov 9, 2020
Figure Flattering Dresses For Any Occasion

We all know the impact that figure-flattering dresses have on your level of confidence.  Whether you’re at the local bar enjoying a cocktail, throwing a night out on the town, dressing sophisticate...