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Most Loved Styles

Sale price£ 159
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Sale price£ 89 Regular price£ 129
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Sale priceFrom £ 69
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Popular for good reason

These are the AYM pieces that have truly stood the test of time. Carefully crafted to be timeless, versatile and enduring, they’ve earned their place as customer favourites for years. Each design is celebrated for its fit, comfort and effortless wearability. Pieces that feel as good as they look. Whether you’re dressing for everyday ease or a special moment, these garments are proof that when design is thoughtful, functional and refined, it never goes out of style.

SALE Nova Plunge Maxi DressNova Plunge Maxi Dress
Sale price£ 119 Regular price£ 199
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SALE Ellie – Wears a size S. Usual size: UK 8 | US 4 | EU 36. Height: 5'10" (178 cm). Bust: 83 cm. Waist: 61 cm. Hips: 91 cm. Star Strapless Maxi Dress
Sale price£ 119 Regular price£ 189
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SALE Emmie Reversible Neck Midi DressEmmie Reversible Neck Midi Dress
Sale price£ 89 Regular price£ 149
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SALE Athena Waterfall Ruffle Maxi DressAthena Waterfall Ruffle Maxi Dress
Sale price£ 99 Regular price£ 159
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Sale price£ 159
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SALE Juni Reversible Neckline Maxi DressJuni Reversible Neckline Maxi Dress
Sale price£ 89 Regular price£ 129
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SALE Ava Reversible Neckline Maxi DressAva Reversible Neckline Maxi Dress
Sale price£ 99 Regular price£ 149
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Sale priceFrom £ 69
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SALE Jennifer – Wears a size XS. Usual size: UK 6–8 | US 2–4 | EU 34–36. Height: 5'9" (175 cm). Bust: 81 cm. Waist: 60 cm. Hips: 86 cm.Ava Reversible Neckline Midi Dress
Sale price£ 79 Regular price£ 119
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SALE Jennifer – Wears a size XS. Usual size: UK 6–8 | US 2–4 | EU 34–36. Height: 5'9" (175 cm). Bust: 81 cm. Waist: 60 cm. Hips: 86 cm.Lulah Soft Cowl Neck Midi Dress
Sale price£ 69 Regular price£ 119
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SALE Juni Reversible Neckline Mini DressJuni Reversible Neckline Mini Dress
Sale price£ 59 Regular price£ 99
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SALE Lulah Soft Cowl Neck Maxi DressLulah Soft Cowl Neck Maxi Dress
Sale price£ 89 Regular price£ 139
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Sale price£ 159
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