Timeless Not Trendy
ethically made clothing, designed to outlast trends

The Antidote to Fast Fashion

We understand how challenging it can be to avoid fast fashion when you want to look good. You deserve the power to make conscious choices without having to sacrifice your personal style.

At AYM we empower those who make our clothes and those who wear them. So you can shop with a clear conscience.

Buy Better

Shape Shifting Style
versatile, multi way design.
Timeless Not Trendy

Timeless designs that will last longer than seasonal trends.

Created to Last

AYM clothing is made to the highest quality so you can enjoy wearing over and over again.

Versatile Value

Get more out of your clothes with versatile designs that empower you to wear them regularly.

Most Popular

The pieces you can't get enough of and luckily they're designed exactly for that reason. Made to be worn over and over again.
Conscious Choices

Fashion is a powerful form of self expression and should be celebrated. We believe that shopping ethically shouldn't be at the sacrifice of your personal style.

That's why we take the burden away; we provide guilt-free clothing options that are made ethically in the UK by a team of expert machinists who are paid above the living wage.

Sustainability is at the core of our choices. Starting right at the beginning with intentional design to make products that outlast seasonal trends - all the way through to shipping with carbon off sets.

It's our responsibility to make fashion that feels, looks and does good.

Trust Pilot Reviews

"The quality, service, pricing and everything about this brand is honestly the best. Their clothes will last a life time. That's way I'd only shop at AYM for my basics from now on."

Alicia. N. Review via Trust Pilot.

Thank you for giving consumers the opportunity to shop ethically while allowing women to feel strong and sexy in their clothes."

- N. Muscat. Review via Trust Pilot.

Amazing quality, attention to every detail, figure flattering, beautiful colours, all while being ethically and sustainably made - AYM's got my loyalty forever. I wear the Bourne tee almost every single day... Garments from AYM will forever be a staple in my wardrobe.

Elizabete. P. Review via Trust Pilot

I love how the money I’m paying is going towards fair wages as well. Literally found my new staple brand for my simpler pieces in the wardrobe! Thanks AYM so glad I discovered you!

Hana. N. Review via Trust Pilot

"I own about 30 outfits from AYM, they are literally my favourite clothing line! Always perfect fit, good delivery and great customer service!"

Lucy. H. Review via Trust Pilot

Amazing brand, ethical, good quality clothing, fit like a glove, super comfortable and also their customer service is TOP NOTCH!!!! Always recommend, looking forward to buying more as soon as I'll need anything!

Olivia. N. Review via Trust Pilot

The best quality clothes I’ve ever had! So worth the money, every piece is ultra flattering.

Aoife. D. Review via Trust Pilot

Such good quality and love that they were made ethically (and it even tells you exactly who made your product)!

Lauren. Review via Trust Pilot

Ordered quite a few pieces for myself... They fit like a dream and I just love them so much. I ordered the Bourne top, the Row top, the Seymour top and the York top... The company has great values and I will keep recommending this company until I'm blue in the face.

Leah. W. Review via Trust Pilot

As an official member of 1% For The Planet, one percent of our annual revenue is donated to environmental charities working to restore and protect the planet.

This is the world we rely on. We must protect it.