Every piece we create is sewn locally in London by family-run factories where safe working conditions and fair pay are non-negotiable.

Our making partners pay above the Living Wage, and we’ve partnered with Living Wage Brighton to ensure the same standard for our internal team. We’re part of the Ecologi programme, offsetting carbon for each team member.

We maintain full visibility across our UK and European supply chain, working directly with fabric mills to source responsibly. Our pre-order model and small-batch production minimise waste – we only make what’s needed, avoiding overproduction. Any stock we do hold is produced in small, carefully planned quantities.

We’re selective about every fabric we choose, ensuring it meets our criteria:

• Certified by independent regulators, including GRS (Global Recycled Standard), OEKO-TEX® STANDARD 100 and OCS (Organic Content Standard)
• Responsibly and ethically produced
• Soft, comfortable and durable
• Available in small batches to match our considered quantities
• Never use animal products

Our biggest challenge is finding fabrics that tick all these boxes while keeping our pieces accessible.

• Fabric mills: UK and Turkey
• Production: London, UK
• Design: Sussex, UK
• Fulfilment: Surrey, UK

Over 60% of the products we make have a total mileage of 190 miles. The garments that include fabric made from Turkey have a total supply chain mileage of 2567 miles.

Responsibility begins at the design stage. We focus on timeless silhouettes and colour palettes, selecting fabrics that are lower impact across their lifecycle. Every piece is double-layered (twice the industry standard) and carefully constructed by skilled makers to last. Our designs can be worn in multiple ways, so they’re more likely to stay in your rotation for years.

We design pieces to last, and you play a vital role in that. Follow our care guide to keep them looking their best, and when repairs or alterations are needed, our UK-based partner SOJO makes it simple. Learn more about SOJO.

Our warehouse partner holds ISO 14001 accreditation, an EcoVadis Gold Sustainability Rating and operates a zero-to-landfill scheme.

Our boxes, flyers and swing tags are made from FSC-certified paper and cardboard – the highest standard for sustainable sourcing that puts forests and people first. Woven and internal labels use organic cotton fibres, and all packaging print is tested for chemical compliance. We avoid additional inserts wherever possible.