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AYM Moments

The AYM Blog is your destination for thoughtfully written style notes, behind-the-scenes stories from our UK studio, and a curated dose of outfit inspiration for every occasion. Consider it your chic little escape: part journal, part style guide, always worth a read.

A little update from us
A little update from us

We’ve always believed in doing things the right way: creating beautiful, long-lasting pieces, made ethically and locally in London, and priced as fairly as we possibly can. That commitment hasn’t c...

Years in the Making: The Story Behind AYM’s First Jumpsuit
Years in the Making: The Story Behind AYM’s First Jumpsuit

Eight years ago, when we released our very first jumpsuit, we were a tiny brand with a different name. Playful, simple and something of an experiment, that initial design sparked a question we’ve b...

No New: What We Learned from a Month Without Launches
No New: What We Learned from a Month Without Launches

Slowing down to see what truly matters. In July, we pressed pause.No new products, no new collections, just space to reflect and re-centre. To ask ourselves what fashion can look like when it’s not...

4 Ways to Wear Midsummer Moments: Your Style Guide for the Season of Soirées
4 Ways to Wear Midsummer Moments: Your Style Guide for the Season of Soirées

From strawberries and cream at Wimbledon to garden parties at the Chelsea Flower Show, summer events in the UK call for outfits that can handle Pimm’s, paparazzi, and a patch or two of unpredictabl...

Four Wardrobe Staples Designed to Do More
Four Wardrobe Staples Designed to Do More

In honour of our month of no new releases, we're spotlighting four of the most loved and most versatile pieces in our collection. The ones that were designed to do more, so that you can buy less. ...

No New: Creating Space Before Creating More
No New: Creating Space Before Creating More

There’s something magnetic about newness. A new dress. A new drop. A new story to tell yourself each morning as you get dressed. In the world of fashion, we’re taught that new equals better. That e...