Sale season has a way of sweeping in with urgency and noise. Black Friday in particular can feel like a rush: countdown timers, overflowing inboxes, and the sense that if you don’t move quickly, yo...
As we welcome the return of crisp mornings and layered dressing, there comes that familiar moment: seated in a softly lit restaurant, cosy knit hugging you little too warmly, wishing you’d paid mor...
There’s something quietly powerful about a dress that does all the work for you — no layering puzzles, no styling stress, just instant polish the moment you put it on. The James Midaxi Dress was de...
When you slip into an item of clothing, you step into its story. At AYM, we’ve always believed that story should be one of care - for you, for the skilled makers who craft your clothes and for the ...
We’ve always believed in doing things the right way: creating beautiful, long-lasting pieces, made ethically and locally in London, and priced as fairly as we possibly can. That commitment hasn’t c...
Eight years ago, when we released our very first jumpsuit, we were a tiny brand with a different name. Playful, simple and something of an experiment, that initial design sparked a question we’ve b...