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Most Loved Styles

Sale price£ 159
Colour+1
Sale priceFrom £ 129
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Sale price£ 119
Colour+1
Sale priceFrom £ 79
Colour+9

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Made in the UK

Every piece is crafted with care in the UK, ensuring quality you can trust.

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AYM Moments

The AYM Blog is your destination for thoughtfully written style notes, behind-the-scenes stories from our UK studio, and a curated dose of outfit inspiration for every occasion. Consider it your chic little escape: part journal, part style guide, always worth a read.

Holiday Dressing Hack: Our go-to outfit formula when we’re stuck for what to wear
Holiday Dressing Hack: Our go-to outfit formula when we’re stuck for what to wear

At this time of year, the diary fills quickly - as long-awaited catch-ups, work gatherings and family moments flood in. It’s a wonderful kind of busy, but if figuring out what to wear for all these...

Winter Elegance: Making Eveningwear Work for Everyday
Winter Elegance: Making Eveningwear Work for Everyday

There’s something undeniably magical about winter - the crisp air, the soft glow of streetlights, the quiet luxury of a coat draped over your shoulders. It’s a season that invites you to rethink ho...

Conscious Sale Shopping: Finding Balance in the Noise
Conscious Sale Shopping: Finding Balance in the Noise

Sale season has a way of sweeping in with urgency and noise. Black Friday in particular can feel like a rush: countdown timers, overflowing inboxes, and the sense that if you don’t move quickly, yo...

Our unexpected layering hero
Our unexpected layering hero

As we welcome the return of crisp mornings and layered dressing, there comes that familiar moment: seated in a softly lit restaurant, cosy knit hugging you little too warmly, wishing you’d paid mor...

Effortless Elegance for the Season Ahead
Effortless Elegance for the Season Ahead

There’s something quietly powerful about a dress that does all the work for you — no layering puzzles, no styling stress, just instant polish the moment you put it on. The James Midaxi Dress was de...

The Story Behind Every Seam
The Story Behind Every Seam

When you slip into an item of clothing, you step into its story. At AYM, we’ve always believed that story should be one of care - for you, for the skilled makers who craft your clothes and for the ...