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AYM Moments

The AYM Blog is your destination for thoughtfully written style notes, behind-the-scenes stories from our UK studio, and a curated dose of outfit inspiration for every occasion. Consider it your chic little escape: part journal, part style guide, always worth a read.

The Fashion Industry Added Thousands of New Products Today
The Fashion Industry Added Thousands of New Products Today

What happens when the pursuit of growth collides with the idea of making fewer, better things? If you’ve seen the news recently, you might be wondering the same thing as we are... How does a compa...

What to Wear as a Wedding Guest: Dress Codes Explained & the Best Dresses for Every Occasion
What to Wear as a Wedding Guest: Dress Codes Explained & the Best Dresses for Every Occasion

There aren’t many occasions that span a full day - stretching from a midday ceremony into a late evening hitting the dance floor - and require a single outfit to stretch across the entirety of the ...

On a planet so big and vast, we’re supporting the earth by keeping our supply chain small
On a planet so big and vast, we’re supporting the earth by keeping our supply chain small

Earth Day is often a moment of reflection - a time to look at the bigger picture and consider how our everyday choices shape the world around us. But for us, responsibility isn’t something we revis...

The Understated Wedding Dress Tried and Tested by Our Founder
The Understated Wedding Dress Tried and Tested by Our Founder

When our founder, Alie, began thinking about what she might wear for her understated town hall wedding ceremony, she realised she couldn’t find exactly what she had in mind. She wanted something el...

Holiday Dressing Hack: Our go-to outfit formula when we’re stuck for what to wear
Holiday Dressing Hack: Our go-to outfit formula when we’re stuck for what to wear

At this time of year, the diary fills quickly - as long-awaited catch-ups, work gatherings and family moments flood in. It’s a wonderful kind of busy, but if figuring out what to wear for all these...

Winter Elegance: Making Eveningwear Work for Everyday
Winter Elegance: Making Eveningwear Work for Everyday

There’s something undeniably magical about winter - the crisp air, the soft glow of streetlights, the quiet luxury of a coat draped over your shoulders. It’s a season that invites you to rethink ho...