A little update from us

Our Commitment to Ethical, Local Production

At AYM, we are dedicated to creating beautiful, long-lasting pieces, made ethically and locally in London. Our mission has always been to offer high-quality clothing at fair prices while upholding responsible production standards.

Why Price Adjustments Are Necessary

Since 2021, we have absorbed rising costs in materials, wages, energy, and logistics to keep our prices accessible. However, these costs have continued to increase in 2026, making it necessary to review our pricing to maintain the quality and standards you expect from us.

• Material costs have risen significantly.
• Wages and energy expenses continue to grow.
• Logistics and shipping costs have increased.
• Duties and taxes, especially for international customers, are constantly changing.

How We Approach Pricing

We carefully assess each product individually, rather than applying a blanket price increase. New products always launch at prices that reflect their true cost, but older styles may now be priced below what is sustainable for responsible UK production.

Staying True to Our Values

We have been advised to outsource production to cheaper factories overseas or to increase prices without transparency. However, we remain committed to being a Made in the UK brand. We work closely with skilled local makers who craft each piece by hand, ensuring:

• Fair wages
• Safe working conditions
• Exceptional quality

This approach is more expensive, but it aligns with our values and supports UK craftsmanship.

Upcoming Price Update

To continue upholding our standards, we will update our prices from 7pm on Wednesday, 3rd September 2026. Current prices will remain until then.

• Each style has been individually reviewed to ensure fair and minimal adjustments.
• We strive for transparency and fairness in every pricing decision.

Our Promise to You

Getting the price right is important to us. It ensures every piece reflects the real cost of responsible UK production. Prices may change in the future as costs evolve, but we are committed to making these decisions with care, transparency, and fairness.

Thank You for Supporting AYM

By choosing AYM, you are investing in timeless designs, supporting living wages, sustaining UK craftsmanship, and proving that fashion can be both beautiful and responsible.

Frequently Asked Questions

Why are AYM prices changing in 2026?

AYM is updating prices to reflect increased costs in materials, wages, energy, and logistics. This ensures we can maintain our commitment to ethical, high-quality, UK-made clothing.

When will the new prices take effect?

The updated prices will go into effect at 7pm on Wednesday, 3rd September 2026. Current prices remain until then.

Are all products affected by the price change?

No, not all products will see the same adjustment. Each style has been individually reviewed to keep changes fair and minimal.

Will AYM continue to manufacture in the UK?

Yes, AYM remains committed to producing all pieces locally in London, supporting fair wages and safe working conditions for our makers.

How does AYM ensure fair pricing for international customers?

We continuously monitor and factor in duties and taxes to ensure international customers are charged fairly, despite shifting global costs.