A little update from us

We’ve always believed in doing things the right way: creating beautiful, long-lasting pieces, made ethically and locally in London, and priced as fairly as we possibly can. That commitment hasn’t changed, but the costs of materials, wages, and energy have. This means that from time to time, we need to adjust our prices to protect the quality and standards you expect from us.

For over five years, we’ve absorbed rising costs of materials, wages, energy, and logistics because we know how important it is for you to access consciously made clothing without compromise. At the same time, new products have always launched at prices that reflect their real cost, which means older styles now sit at prices we can no longer sustain - even though they’re made to the same high standards. 

Duties and taxes, particularly for international customers, also continue to shift, and we work hard to factor those in fairly.

In moments like this, the advice we often hear is to outsource production to cheaper factories overseas, or to put the prices up without drawing attention to it. But that’s not who we are. We are determined to remain a Made in the UK brand, working closely with the incredible makers who craft each piece by hand, ensuring fair wages, safe conditions, and the level of quality our customers expect. It’s the more expensive way to do things, but it’s also the way we can be proud of, and the way that truly reflects our values.

To stay true to that commitment, we’ll be updating our prices from 7pm on Wednesday 3rd September. Current prices will remain in place until then. 

Rather than a blanket increase, each style has been reviewed individually to keep adjustments as fair and minimal as possible.

Getting the price right is important to us - it ensures every piece reflects the real cost of responsible UK production. Prices may occasionally change in the future as costs evolve, but we promise to always approach these decisions with care, transparency, and fairness.

Thank you for standing with us. By choosing AYM, you’re not only investing in timeless designs, you’re helping to protect living wages, sustain UK craftsmanship, and prove that fashion can be both beautiful and responsible.