There's no rulebook for what to wear to Wimbledon. No ballot form arrives with a list of do's and don'ts. But walk the grounds on any given day and an elegant consensus reveals itself. Think tailoring over trousers, dresses over denim, a sun hat rather than a cap. Comfortable enough to walk between courts and stand in a queue, elegant enough for the Royal Box to feel within reach.
Heels are common but rarely stilettos - the lawns don't forgive them. Beyond that, the only real rule is restraint. Wimbledon rewards effortless elegance, and the celebrities who look as though they didn't try too hard are often the ones who find themselves atop the best dressed lists.
If you're looking to carry the laid-back elegance of Wimbledon into your summer outfits, the easiest place to start is with colour. And this year, three distinct colour stories emerged above all others:
Butter cream yellow. Vintage cream. Water blue.
Celebs like AJ Odudu, India Amarteifio, Janelle Zharmenova and Nakita Johnson opted for easy tailoring in these colours. All selecting breathable, plant-based dresses from our independent made in Britain brand, for their Wimbledon 2026 looks.
Image credit: Getty Images
