Earth Day 2025

How we minimise our impact on people and planet, year round.

Earth Day 2025

At AYM, Earth Day isn’t just a date in the diary. It’s a reminder of the responsibility we carry - and a celebration of the choices we make every day to protect the planet.

Sustainability is part of everything we do. From the fabrics we use to the way we ship your order, we’re always working to reduce our environmental impact in real, tangible ways.

We only work with fabrics that are either recycled or organic. That means every piece is designed with the future in mind - not just the next season. By keeping our production local to Europe - with materials sourced from Turkey and Leicester, finished in the UK, and handmade in our London studio - we cut down on carbon emissions and support skilled jobs here at home.

We’re also thoughtful about how we package and ship your order. We keep packaging minimal and recyclable, and we combine items into a single shipment whenever possible, to lower our carbon footprint. And to go even further, we partner with Ecologi and 1% for the Planet - helping to fund climate-positive projects around the world.

We don’t overproduce. Instead, we make clothing in small batches or through pre-orders, so we never make more than we need. That means less waste - and more intention behind every piece. Our designs are timeless and made to last, so you can build a wardrobe that feels good and does good too.

Mar 19, 20252 min read

Timeless Maternity Style That Grows With You

As your body changes during pregnancy, finding a wardrobe that adapts to your growing bump can feel overwhelming. We often hear how the expecting mums in our lives can struggle to find maternity we...

May 11, 20253 min read

Mother’s Day

Mother’s Day: Celebrating Yourself as Well as Motherhood Motherhood is a journey filled with giving—of time, energy, love, and sometimes, even a piece of your own identity. This Mother’s Day 2026,...

Cart