Hyde Midi Dress

Tie at centre back to adjust to your preference.

Alie is 5ft6 and is a UK 8. Alie has a 32DD bust. She wears a size S in tops, bottoms, and dresses.

Mady is 5ft8 and is a UK 16. Mady has a 34GG bust. She wears a size L.

Pearl is a UK 18. Pearl wears a size L in the Hyde Dress. This is two sizes down from her normal AYM size is a 2XL. Her measurements are: Height: 5'7". Waist: 36". Hips: 51".

Unya is a UK 6-8. Unya wears a size S. Her measurements are: Height 5'8". Bust: 32B, Waist 25.5", Hips 32".

We’ve also now partnered with Sojo to offer bespoke tailoring on a selection of our items. We know that everybody is different so if the measurements don’t quite work for you then why not opt-in, to consider having it tailored for the perfect fit.
AYM will partially cover the cost of the alteration.

Recycled ITY is a slinky stretch jersey that is double-layered for a heavier feel. This fabric has good hold and drape and is a Global Recycle Standard-certified fabric.

This fabric contains recycled polyester. 95% Recycled Polyester is made from post-consumer plastic bottles, with 5% elastane.

It is a low-maintenance fabric. It maintains its' stretch wash after wash. It doesn't crease easily. You won't need to iron or steam these garments as the fabric holds its resistance to wrinkling. We recommend hanging it to dry rather than using machines. Please be careful when wearing bags or accessories that could catch the fabric or cause pilling.

Colours may slightly vary due to the lighting during the photoshoots or the monitor's display.

Key Features:
* Shape-wear Fit: Our double-layered technique, combined with this material, delivers a performance quality that ensures a smooth, sculpting fit similar to shape-wear garments.
* Low Maintenance: This fabric retains its stretch and resilience wash after wash, and resists creasing, eliminating the need for ironing.
* Fast Drying: Simply hang to dry, reducing the reliance on machine drying.
* Travel Friendly: ITY provides a soft hand feel and a tightly woven finish, perfect for durable wear and travel.
* Durable and long-lasting: This fabric is designed to be worn repeatedly, helping reduce waste and the need for frequent replacements.

Colours may slightly vary due to the lighting during the photoshoots or the monitor's display.

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Colours: We do our best to accurately show the colour of each garment in our photos, but colours can appear slightly different depending on the lighting (natural vs artificial) and the screen you're viewing them on. If you’d like the exact Pantone reference for a specific colour, just get in touch — we’re happy to share it with you.

• Made in London, UK.
• We are a Living Wage Employer.
• We are a Made in Britain maker.
• Fewer transport miles: where we make our clothing in London is 60 miles to where we store and ship our products from. This localised supply chain reduces emissions significantly compared to international production.

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Why Local Matters (Even if You’re Not Local)

We make everything in small, family-run factories in North London. That means we ensure safe working conditions, fair pay, and low-impact production. It also results in a lower environmental footprint due to the proximity between the physical stages in our supply chain.

We work with material mills that are OCS certified, OEKO-TEX 100 certified, and we use FSC-certified packaging.

We produce in small batches to maximise quality and avoid waste. We offset our shipping emissions through Ecologi.

For us, it’s about making better choices for people and planet — and sharing that process with you, so that you can make informed choices.

• No Surprise Fees – What You See is What You Pay: We offer all-inclusive pricing globally. That means the price you see at checkout already includes any applicable taxes and duties for your destination — no hidden costs or surprise charges at delivery.
• Returns & Duty Refunds: Changed your mind? No problem. If you return an item, any duties or taxes paid at checkout will also be refunded. Just follow our standard returns process and we’ll take care of the rest.
• Shipping to the US: Good news for our US customers: most orders under $800 USD ship duty-free. Our UK-made products typically fall well below this threshold, so you shouldn’t expect any additional fees. In rare cases, customs may make exceptions — but this is uncommon.
• Country-Specific Info: Want the details? To view a breakdown of taxes and duties by country.

• When you choose a pre-order item, we’ll begin making the garment just for you once your order is placed. This takes longer than ready-to-ship items, as each piece is cut, sewn, and finished to order.
• Production Time: Pre-order times typically range from 2 to 6 weeks. The Pre-Order Date shown at checkout and in your confirmation email is when we expect your garment to be completed and ready to ship.
• Shipping: We ship from the UK, so delivery times vary depending on your location.
• Mixed Orders (Pre-Order + Ready to Ship): If your order includes both pre-order and in-stock items, we’ll ship everything together once the pre-order item is ready. This helps reduce packaging and minimise environmental impact.
  
  If you'd prefer to receive ready items sooner, please place them in a separate order.

• If for any reason you are not happy with your Hyde Midi Dress, there is a 30 day returns period.
• We offer free return shipping on exchanges.
• We also offer free return shipping when choosing store credit.
• To start a return, simply use our returns portal — it will guide you through the process and generate a return label.
• For UK returns, a £3.99 fee is deducted from refunds to original payment. You can choose a home collection or drop-off option that suits you.

Terms & Conditions apply. Please see our full returns policy for more details.

Our clothes are made to last — but how you care for them makes all the difference. Here's how to get the most wear from your garments while keeping your impact low.

• Wash smart: Wash cold (30°C or lower), turn garments inside out, wash with similar colours and use gentle, eco-friendly detergent. Avoid fabric softeners which can weaken natural fibres over time.
• Air dry: Skip the tumble dryer; air dry flat or on a line to protect fibres and save energy. Tumble dryers are tough on clothes and the planet. 
• Wear longer: Spot clean when possible, wash by hand whenever you can, store garments properly (stretch garments are bast stored folded rather than hung), and repair when needed. We offer repairs through SOJO for UK customers.

Did you know? Washing one less load a week can save 38 litres of water.