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16th - 22nd December 2024

London Pop Up Shop

We are excited to invite you to our first London Pop-Up Shop!

Opening on the 16th December, our pop up shop is a free, ticketed event that will showcase a brand new collection along with our favourite timeless pieces.

Book your free ticket now to secure your space!


Soho, London

15 Bateman Street,

London,

W1D 3AQ

Dates & Times

Monday 16th December: 12:00 - 17:00

Tuesday 17th December: 11:00 - 19:00

Wednesday 18th December: 11:00 - 19:00

Thursday 19th December: 11:00 - 19:00

Friday 20th December: 11:00 - 19:00

Saturday 21st December 11:00 - 19:00

Sunday 22nd December: 11:00 - 16:00

Ticket Access

Based on conversations we've had with customers, we have decided to make this pop up shop a ticketed event to help manage queues and ensure the shop remains organised; with a calm, crowd-free feel.

Entry to the pop-up shop is with ticket access. Please ensure you and any guests have reserved tickets in advance. Your ticket time is your designated entry slot. To help us manage crowds and make sure the shop feels comfortable and spacious, we ask that you arrive 10 minutes before your ticket time. This system helps us maintain a relaxed, spacious atmosphere and minimises crowds inside the shop.


Nestled in the vibrant heart of Soho, our pop-up shop offers the perfect setting to experience AYM in person while taking in the festive charm and Christmas lights of this iconic London neighbourhood.

Opening on December 16th, just in time for the holiday season and New Year’s celebrations, our pop-up is an ideal destination to find something truly special — whether it’s a timeless piece for yourself or a thoughtful gift for a loved one.

Discover a curated selection of our best-loved styles along with brand new designs created to inspire confidence and elegance for any occasion.

We can’t wait to celebrate this exciting season with you in London.

Ticketed Event Please book tickets to secure your access to the Pop Up Shop