Introducing our new look
AYM Branding Updates
At AYM, we believe in continuous growth and evolution, not just in our designs but in how we represent our brand. That's why we've been working on a fresh new look for our brand. We're thrilled to share our new logo and marque, and to share the purpose behind our recent branding updates.
These changes are more than just a new look; they symbolise our commitment to creating a fashion brand that is friendly, approachable, and dedicated to you.
New Logo
Created to be friendly and approachable. Our updated logo aesthetic feels warm and familiar.
New Marque
Introducing 'Loop', our Marque that is created as a symbol of our commitment to timelessness.
Introducing our new logo
Friendly and Approachable
One of the most noticeable changes in our rebranding is our new logo. Designed with the intent to reflect a warm and welcoming spirit, our new logo embodies the essence of AYM. We wanted a logo that would resonate with our community, conveying a sense of friendliness and approachability. The design process was inspired by our desire to create a visual identity that is not only modern and stylish but also inviting and relatable.
Our new logo features softer lines and a more contemporary font, aiming to capture the dynamic and inclusive nature of our brand. It’s a visual representation of our dedication to empowering women through fashion that feels personal and accessible. We hope this new logo makes you feel as connected to AYM as we feel to each of you.
Introducing our new marque
The AYM 'Loop'
In addition to our new logo, we are proud to introduce our new brand marque, known as the 'Loop.'
This symbol holds profound meaning for us, as it represents the timelessness and circularity we strive to achieve.
Our 'Loop' is a visual metaphor for the enduring quality of our garments and our commitment to sustainability.
Our branding updates are a reflection of our values and our vision for the future. We believe that fashion should not only make you look good, but also make you feel good about the choices you make. With our new logo and our 'loop' marque, we are symbolising our commitment to quality, the impact we have on the future, and our dedication to you.
Thank you for being a part of the AYM journey. We are excited to share this new era with you. Together, we can make every moment your moment, with fashion that empowers you and respects our planet.
Swipe to see the changes
Before & After
The industrial, boldness of our logo is being updated to a more gentle, friendly aesthetic. We wanted our logo to present the friendly feel we have at AYM. Switching to a lower case gives the logo an approachable feel, and the softness of the curves add warmth to the new logo.
In with the new
As we transition to our new updated logo, there will be a period where our packaging will feature a mix of both the older and newer logos.
This phased approach allows us to continue utilising our high-quality existing packaging stock, thereby avoiding waste as we introduce our updated packaging aesthetics. Rest assured, the quality of our packaging will remain consistent throughout this transition; only the aesthetics are changing.
We hope this period of change will create a fun and enjoyable AYM brand experience.