Four Wardrobe Staples Designed to Do More

In honour of our month of no new releases, we're spotlighting four of the most loved and most versatile pieces in our collection. The ones that were designed to do more, so that you can buy less.

This July, we’re taking an intentional pause. We’re not releasing anything new and instead making space for slower, more thoughtful design - whilst celebrating the pieces in our collection that already do the most.

Below are four of our most-loved wardrobe heroes. Designed not for single moments, but for everyday wear. Reversible, adjustable, double layered, and supportive, each of these pieces prove that when design is carefully thought out, you won’t always need to chase what’s new.

1. Ballet Wrap Top

Versatile. Practical. Thoughtful.
This ballet-style wrap top is one of those pieces that quickly becomes essential. Designed to match our dresses perfectly, it keeps your look cohesive when you get a little chillier in the evenings. Whether you wear it forwards or backwards, this extra layer adapts to meet the moment, or it shines as a top in it’s own right when paired with skirts or trousers that you already own. Longevity doesn’t mean boring, it means beautiful design that evolves with you, season after season.

2. Juni Reversible Maxi Dress

Supportive. Reversible. Timeless.
The Juni Dress was thoughtfully designed to outlast trends. With a corset-style adjustable waist, a fully lined double-layered body and skirt, and a reversible neckline, it’s as versatile as it is flattering. The fabric is stretchy but substantial, offering gentle support across the bust and waist. Add hidden pockets, two bra-friendly necklines, and maternity-friendly stretch, and it’s clear why this piece is so often described as “the dress you’ll never stop reaching for.”
Built for movement. Designed for real life. And always ready to be worn your way.

3. Diana Top

Built-in support. Understated elegance.
The Diana Top balances internal construction with external ease. A sleek peplum shape floats over the hips, while the internal shelf bra (with room to insert optional padding) provides built-in support. Made in breathable jersey and fully lined, it offers comfort without compromising on style. It’s the kind of top that becomes your go-to, not just because it looks good, but because it feels considered.

4. Belle Maxi Skirt

Soft. Sculpting. Fluid.
The Belle Skirt is your classic midaxi, redefined. Designed with a dipped waistband to gently sculpt the waist, this skirt is crafted in our heaviest, buttery-soft jersey for beautiful movement and full opacity. The subtle gathers create a graceful, floaty silhouette, while hidden pockets add effortless practicality. The thoughtfully proportioned midaxi length suits a range of heights - no tailoring necessary.
Pair effortlessly with the Ballet Wrap Top for soft layers, or style it with the Diana Top for a sculpted and fluid look, that moves with you from slow mornings to spontaneous evenings.

Each of these garments embodies the values behind our No New campaign:

Timeless over trendy. These pieces aren’t trying to keep up with trends, they’re designed to compliment the other pieces in your wardrobe through every season.
Versatile by design. Reversible, adjustable, thoughtfully layered. Each one is made to work harder so you don’t need to buy more.
Made with purpose. Ethically produced in the UK in small batches, with recycled or organic fabrics and a commitment to living wages.

A Month to Reconnect
This campaign isn’t about withholding. It’s about returning to what matters. Good design. Slow thinking. Deep wear. It’s about asking, What already works? and celebrating the pieces that already do.

“No New isn’t a lack - it’s a commitment. To better ideas. To sustainable progress. And to clothing that earns its place in your wardrobe, one wear at a time.”

Join the conversation on Instagram and TikTok and rediscover more pieces worth wearing on rotation, over and over again.

Four Wardrobe Staples Designed to Do More

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