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  • Our clothes are hand made in the UK
  • Next Day Delivery is available within the UK
  • Shipping in 2 - 3 working days on in stock styles
  • Free shipping is available for orders over £50
  • On UK orders we offer an option of a 'fit guarantee' with our tailoring partner SOJO. More information can be found on product pages.

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Transparency on the Costs

Transparency on the Costs

We want to be transparent about the cost of our garments. We hope that the following break down will give you a good insight into the costs that are included in the price of our garments. If you have any questions, please contact us and we will be very happy to help you.

The following costs have to be covered by the garment price. 



Average % of Cost

Fabric Cost


Double Layered Fabric

In our 'double layered' garments we use two layers of fabric. This means that there is twice the fabric cost that goes into the garment. We think this additional cost is worth it because of the added quality created by double layering the fabric. Not only does it create a supportive and flattering fit that makes you feel amazing when you wear the garment, but it also makes the garment more hardwearing and therefore it will last longer. 

Single Layered

Where we use single layered fabric, we have chosen to do so because the fabric would otherwise be uncomfortable. 


Labour Cost

Labour cost includes both the cutting of the fabric to make the garment, the stitching of the garment to construct it and the finishing details. 

Fabric Cutting

To cut the fabric out, we use a cardboard pattern which is put on top of the fabric. We draw around the pattern using either an invisible marker or tailor's chalk. The pattern has to be carefully traced to ensure that the pattern maker's marks with notches that the machinists will use as a guide when they are sewing the garment together. 

The fabric cutting is done by hand when we are making to order. When we are working to create batch production our fabric cutters will use fabric cutting equipment which allows them to cut multiple layers of fabric at one time. 




Our machinists take the fabric once it has been cut out and start to sew the sections together, building the flat fabric into a 3D garment. This involves a huge amount of skill. The machinists read the marks from the fabric cutter to know exactly how far to stitch into the garment, the seam allowance that is required as well as adding any details. They work with a range of different stitch techniques to  ensure the highest quality of finish. 

Depending on the complexity of the garment, this process will cost varying amounts. The cost is calculated based on the hourly wage of the machinists, ensuring we can cover the cost of their salary for the time they invest in making the garment. 


Overhead Allowance

We need to cover the costs of our overhead costs so that we can keep our business running. Overhead costs include rent, staff costs and bills.



We love creating an experience that you will cherish. We've spent time working to create beautiful packaging so that you will thoroughly enjoy opening your AYM parcel. We invest in good quality packaging as we want you to cherish the packaging rather than throw it away.

Packaging costs include the woven labels, swing tags and wash care labels that are required to finish the garment. 



Postage costs a lot more than what we charge our customers for. We absorb some of the shipping cost into the product price so that the shipping cost is more achievable for our customers. The more we ship, the cheaper this becomes so as we grow we hope to make more savings here which will allow us to offer free shipping one day. 

We also pay a charge to UPS for off-setting our carbon use on the shipping. 



We include a profit within our product prices. Profits are important as they allow us to reinvest in our growth, to develop new and exciting products, invest in better equipment, invest in new sustainable fabric options. We also have a profit bonus scheme where we share profits with our team when we achieve our targets. 47%

You can also watch a snazzy video of our production process here: 


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