It's Always Your Moment
We design and make flattering, high-quality clothing in the UK - pieces that are built to last, made to fit real bodies, and designed to be timeless season after season.
Dresses designed to make you feel your best
"I cannot even begin to describe the CONFIDENCE I had wearing this dress. It's unlike anything I've ever experienced." - K. Granville
Our most popular styles are loved for their flattering fit, sculpting stretch, and effortless wear - made to feel as good as they look.
For the AYM muse who leads with confidence and grace - our new arrivals are a celebration of self-expression, ease and everyday elegance.
Awarded by The King
AYM is awarded the King’s Award for Enterprise — the highest business honour in the UK.
This award recognises the exceptional skill and care our makers put into every piece of clothing. It’s a proud moment that reflects our commitment to quality and craft.
The Maternity Edit
We design clothes that women will love wearing at all stages of life, including during pregnancy.
seen in aym
See how our community from around the world style their AYM pieces.
Designed and made in London
Our clothing is designed with women at the very heart of every decision we make. From the way the fabric feels, to how it holds the parts of the body that want to be held, and lightly drapes over the parts of the body that don’t want to be held at all.
You deserve to feel good about the clothes you wear; having confidence that they not only look good and feel good but have also contributed to doing good.
Collections
Explore our curated collections to discover bestsellers, new arrivals, and timeless pieces - all designed to make you feel like it's Always Your Moment.
