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Wimbledon Style, the AYM Way

Olivia Dean in butter yellow Lana Dress from AYM at Wimbledon 2025

Olivia Dean at Wimbledon, July 2025

While Wimbledon holds firm on tradition when it comes to its players’ all-white dress code, the rules for spectators are more fluid. Yet, there’s an unspoken elegance to what’s worn beyond Centre Court; a visual love letter to British summer style.

There’s no official guidebook, but there is a look. Wimbledon invites a kind of effortless polish, with sun-drenched tailoring, breezy dresses, and refined preppy details that nod to the sport itself. It’s quintessentially English, with a sense of occasion that’s both classic and quietly confident.

This year, the stands have seen a line-up of style moments as strong as the matches. Wimbledon 2025 has once again become a masterclass in elevated dressing.

And while we await the Princess of Wales’ appearance - always a sartorial highlight - the style stakes are already high.

For us at AYM, Wimbledon style is about balance: structure and ease, tradition with a twist. Dresses that float but hold their shape and details that feel thoughtfully intentional.

 

British musician Olivia Dean brought sunshine to Centre Court in a butter-yellow Lana Dress.

The kind of colour that feels like golden hour. Styled with a chocolate-toned handbag and sharp white pointed heels, her look balanced softness with structure. Elegant yet easy, and unmistakably modern, it was the kind of outfit that captures the spirit of Wimbledon: timeless, joyful, and quietly bold.

All images credit to Getty Images.