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Boom Boom the Label

Boom Boom the Label is now known as AYM. 
The re-brand from Boom Boom the Label to AYM marks our commitment to bringing you the latest and hottest new products. 
AYM stands for Always Your Moment. 
We truly believe that you should feel amazing, every moment.
We are determined to bring you the best designs to make sure you feel incredible every time you wear AYM.
AYM will be releasing new designs every week.
Join our mailing list for first access to all new product drops and follow us on social media to stay up to date with our brand.



If you are looking for customised product offering, we recommend visiting Silhou: 
Silhou is our sister brand, where we design classic styles for sophisticated and elegant events.
The whole range is tailor made to your measurements.



We offer a range of delivery services. Shipping speeds include next day delivery within the UK and 2 -3 day worldwide shipping.

View the full list of Shipping Services

Contact Us

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Get in touch with us via email at


We are on a mission to make sustainability a non-negotiable. We believe that all clothing should be made in a planet and people friendly way.

You can read more about what we're doing to make our clothes sustainably here.